Anupama parameswaran husband photos

I let my spirit say whatever it needs to through the creative process

With a strong focus on Indian hand-printing and needlecraft techniques, the eponymous fashion label Anupamaa seeks to become a global voice for beautiful Indian handicrafts.

The label’s vision is to become a leader in resortwear across many geographies including India. Designer Anupamaa Dayal joins Fibre2Fashion to chat about her brand and creative expression as well as give her take on print trends for 2023.

Fibre2Fashion: What drove you to launch your own brand?

Anupamaa Dayal:

I did not have an organised business plan regarding the launch as my mind was abuzz with creative ideas.

I simply focused on creating the product—and the brand was born.

F2F: How would you describe the style and vibe of your collections?

AD:

Let me describe the woman I design for.

The Anupamaa woman is a free-spirited brave-heart, who wishes to be free—in mind, body, and spirit—from sartorial diktats and social conven